Puma
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Brand & Business
K-Pop sensation IVE becomes Puma’s ambassador for 15 countries in Asia and Oceania
MANILA, PHILIPPINES — Global sports brand PUMA has appointed K-Pop girl group IVE as its ambassador in 15 countries in Asia…
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Brand & Business
Puma names Kai Sotto as its newest global brand ambassador
MANILA, PHILIPPINES — Global sports brand PUMA marks its bold foray into the Philippine basketball market by naming Kai Sotto…
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Fashion
Streets of Manila take center stage at Puma’s maiden collection preview party
MANILA, PHILIPPINES — Global sports brand PUMA has officially marked its presence in the Philippines with an exclusive preview of…
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Brand & Business
Havas Play’s worldwide launch combines the network’s expertise in music, sports, gaming, and fandom
PARIS, FRANCE – Today, Havas unveils Havas Play, a new global network that will earn consumers’ attention and create enduring…
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Brand & Business
PUMA introduces Forever Faster concept in latest Philippine store
MANILA, PHILIPPINES — International sports company PUMA has continued its Southeast Asia expansion with the opening of a new store…
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Press Release
LaFourmi releases Fearless, a new Puma world brand film
PARIS, FRANCE — On the eve of the biggest sporting event of the year, sports brand PUMA is returning with…
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Press Release
Puma and Lafourmi puts a fresh spin on the iconic bond between Italians and football in new spot
MILAN, ITALY — The new campaign crafted by production houses Bollywood and C41 for athletic brand Puma and sports-focused advertising agency…
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Campaign Spotlight
Campaign Spotlight: Puma reinvents the iconic Slipstream from the ’80s with ambassadors NCT 127
MANILA, PHILIPPINES — Sports brand PUMA has released the Slipstream sneaker and unveiled a campaign with its new Asia-Pacific ambassador,…
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Campaign Spotlight
Campaign Spotlight: 12 ambassadors join Puma in its new space pop Slipstream shuttle
PARIS, FRANCE — In 2022, PUMA is reviving an icon of the 80s and 90s. Launched to high school and…
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Press Release
Brand & Business: impact.com fiscal year H1 2021 – $1.5B valuation, $150M in funding, BigCommerce integration, 69% customer growth
SINGAPORE – impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced…
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Campaign Spotlight
Campaign Spotlight: GiveIndia launches ‘Team for Humanity’ fundraiser to support COVID-19 relief in India
BENGALURU, INDIA — GiveIndia, India’s most trusted online giving platform, has launched the Team for Humanity fundraiser to provide cash…
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Digital News
Digital: Introducing ‘Maya’, SEA’s First Virtual Influencer with Puma by UM Studios and Ensemble Worldwide
KUALA LUMPUR, MALAYSIA – UM Studios x Ensemble Worldwide, the creative unit under IPG Mediabrands has created the first virtual…
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Campaign Spotlight
Campaign Spotlight: Puma’s “Propah Lady” By Digitas India is Bringing Every Woman on the Internet Together
Changing the narrative on what makes women ‘proper’, global sports brand PUMA partnered with Digitas India for its latest campaign…
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