MANILA, OCTOBER 1, 2012 – Aegis Media Philippines introduced its five brands to the advertising industry in a press launch held September 28, Friday, at Palladium in New World Hotel, Makati City.
Carat is the world’s leading independent media specialist; isobar is a modern communications agency built for the digital agency; Vizeum is the most strategic agency built for the new media; iProspect is a global digital performance leader and Posterscope is a modern communications agency and the largest out-of-home specialist worldwide. Under one roof, the five brands promise “holistic communication solutions through best-of-class specialist expertise”.
Chairman Miguel Ramos stepped front and center to talk about the night’s theme: rethink, redefine, reinvent. He began sharing author Seth Godin: “The traditional approaches are now obsolete, though. One hundred years of marketing thought are gone. Alternative approaches aren’t a novelty – they are all we’ve got left.”
He said that we should rethink “assumptions and comfortable practices we have about marketing and business in this rapidly evolving market”, redefine what is considered as media and reinvent how we build brands.
“Aegis Media was built for this perfect story: globalization, convergence and digitization.”
