GLOBAL – September 24, 2013 – Travel community Airbnb has selected Pereira & O’Dell as its agency of record.
Airbnb, the community marketplace for people to list, discover, and book unique accommodations around the world, will enlist the full range of the agency’s capabilities leading with the strategic brand positioning delivered through creative and media services.
“Pereira & O’Dell has had great success connecting with audiences in a way that’s truly authentic,” said Amy Curtis-McIntyre, VP of Marketing at Airbnb. “We were impressed with their ability to connect passionate brand truths with specific creative tools to tell a story.”
As a marketplace for the traveler in search of something different, Airbnb gives access to unusual accommodations — from penthouses in big cities to tree houses, castles, and even private islands. The marketplace also empowers hosts around the world to deliver unique, authentic hospitality and establish enduring personal connections. As such, Airbnb’s advertising will focus on a broad, cross-demographic audience who values authentic, local travel and memorable experiences.
< width="0" height="0" hspace="5" align="right" alt="" src="/global//UserFiles/pereira. " />Pereira & O’Dell will embark on a strategy centered on sharing the remarkable stories that stem from meaningful connections. “Stories happen when you connect interesting people in interesting places. Our goal is to bring the rewarding Airbnb experience to life so people can envision their stories to come,” said PJ Pereira, Chief Creative Officer and Co-founder of Pereira O’Dell.
Work will roll out in Q4 in major US and international markets, driving awareness of the brand around the world. On a given night, approximately 150,000 people stay in Airbnb spaces, in more than 34,000 cities in 192 countries.
