MANILA – October 3, 2013 – Four of OPM’s most iconic acts will share the stage in "Smart Bro Live and Loud," Smart Communications’ first interactive concert, which puts the audience in control.
Raimund Marasigan, Barbie Almalbis, Rico Blanco, and Ely Buendia will perform at the free musical event on October 4 at TriNoMa Mindanao Parking in Quezon City. According to Smart, the four exemplify the youth and vigor of today’s “broadband” generation.
Concert-goers and the audience at home get to control facets of the event, including the stage effects and the artists’ setlists.
The attempt at an interactive concert is a testament to the growing influence of high-speed broadband internet to the multimedia experience of many Filipinos, Smart said.
“High-speed broadband Internet has really changed the way Filipinos view media, starting from its creation all the way down to its various modes of consumption,” said Michelle Curran, Data and International Services Marketing Head at Smart Communications, Inc.
“The proliferation of broadband Internet has made it possible for artists and audiences alike to share and experience various multimedia content on a single platform, which is the Internet," she said.
According to Curran, broadband internet has empowered ordinary citizens to pursue what was once exclusive to those who could afford to produce their own albums or videos.
The internet has also leveled the playing field and given practically anyone with access to broadband Internet to create and consume content when they want, where they want, in however way they want it.
Smart is harnessing the power of this rapidly growing technology by bringing such kinds of entertainment directly to its subscribers via the Smart Bro Live and Loud concert.
Putting the audience in control, the concert allows people to vote online at smart.com.ph/LiveandLoud for the top 3 songs that each of the artists will sing solo and collaboratively during the concert.
Subscribers can also get free tickets to the concert through the Live and Loud portal, but those who can’t make it to the concert day itself can view the concert through a livestream service accessible via the same dedicated microsite and on Smart’s YouTube channel.
Meanwhile, the live audience on the day itself also get the power to control the stage, from setting the platform ablaze with jet sparks to releasing haze and streams of smoke heightening the mystery and excitement of each performance, and even discharging beaming laser lights across the venue, giving the total concert experience to the hands of concert-goers and watchers.
“Smart wants to utilize all available platforms to give subscribers the best customer experience, and that includes giving an entirely new and definitely unique music event for every Filipino to enjoy. Smart has been known as the leader in innovation, and the pioneering Smart Bro Live and Loud concert event is a clear testament to that,” Curran added.
For more information on ticket availability and to vote for your favorite songs to be performed live during the October 4 concert, visit the Smart Live and Loud microsite.
