SINGAPORE – November 14, 2013 – The Havas Group’s Singapore based agencies will be moving into a new office location together in November 2013, Havas Group announced in a press release.
The move follows the regrouping of Havas’ Paris based creative and media agencies in its new Parisian Havas Village in 2012, and the announcement of the co-location of the New York based Havas agencies earlier in 2013.
Havas Group said the move reflects its desire to reinforce its position as the most integrated of all the communications groups and its ambition to further strengthen creative and media integration by increasing shared platforms, encouraging synergies and promoting joint entities. It will also deliver operational efficiencies, and facilitate new Havas transversal offers, such as events, production, and content.
This announcement follows Havas’ decision to rebrand its agencies which, as of September 2012, saw the replacement of the Euro RSCG brand by the Havas Worldwide brand, and in January 2013 the integration of the MPG and Media Contacts brands to form Havas Media. The creation of the Havas Village in Singapore further underlines the integration of Havas, the simplicity of the Havas structure and increases visibility for the brand.
The new Havas Group Singapore premises will be located at 80 Robinson Road and will offer, in addition to office and meeting space, new facilities including an APAC production services hub, an innovation laboratory, and a café.
< src="/global//UserFiles/Naomi Troni. " width="200" height="300" hspace="5" align="left" alt="" />"This philosophy of bringing media and creative agencies together is one already pioneered by Havas in other parts of the world. The new structure is designed to be client-centric, smart and agile and has already proved phenomenally successful overseas,” said Naomi Troni, CEO of Havas Worldwide Southeast Asia. “The establishment of the Havas Village in Singapore – at the hub of our Southeast Asia operation – is an important strategic initiative in solidifying our footprint in the region to deliver effective and genuinely integrated marketing solutions for our clients.”
The Havas Village aims to integrate a cross-disciplinary blend of strategic expertise, creative excellence and digital leadership, and will house a pool of talent that will now be assembled on a single site – numbering over 160 communication professionals. Each of the existing agencies will retain its distinctive character and culture and continue to serve its clients and drive their growth. Simultaneously, they will work to create synergies between all the entities making up the Havas Village:
Key agencies:
Havas Creative: Havas Worldwide Singapore, Havas Life Southeast Asia and Havas Worldwide Siren.
Havas Media Group: Havas Media, Arena, Ecselis, Mobext, Havas Media International and Havas Sports & Entertainment.
The result will be a Havas Village that is both interconnected and open to other network agencies across APAC. In bringing together under one roof consulting, creative, PR & social, media planning and buying services, mobile, data analytics, programmatic buying and SEO, with digital at its core, the Havas Village Singapore will offer a unique proposition to the Asia market.
< src="/global//UserFiles/Melvin Low res. " width="200" height="172" hspace="5" align="right" alt="" />“We are witnessing a constant change in clients needs. Media agencies are no longer expected to only provide media planning and buying. We are also expected to conceive great media ideas grounded with data and enhanced with technology. The Havas Village concept allows this to be done effectively by leveraging the strengths of our specialist offerings, inspiring us to develop world-class communications solutions that are integrated and coherent,” said Melvin Lim, CEO Havas Media Singapore.
