MANILA – For fifty years, the Cultural Center of the Philippines (CCP) has been the premiere stage for excellence in Philippine creative expression, tirelessly challenging audience perceptions of music, dance, theater, visual arts, literature, cinema, and design. To celebrate this milestone, the CCP is proud to unveil BayBayan, which will serve as the institution’s official font.

Crafted by award-winning creative agency TBWA\Santiago Mangada Puno for the CCP, the BayBayan font seamlessly combines pre-colonial Baybayin scripts with the modern alphabet in an intricate typeface whose origins tie deeply into Philippine heritage.

Literally translated, “Baybayin” With evidence of its use going back to the first century, the use of
writing system empowered early Filipinos.

In an interview with CNN, CCP Vice President and Artistic Director Chris Millado said, “The Baybayin is a way of writing that was handed down to us by our ancestors…we had a way of expressing our thoughts, our feelings, and capturing what was happening around us. By bringing back the Baybayin [through the font], it’s opening a channel back to this legacy.”

While Baybayin brought Filipinos’ ancestors together, BayBayan will allow new generations of way to discover an important piece of their country’s identity. Beginning in September, the font will be integrated in all corporate documents and major signage around the CCP complex.

For more information on the BayBayan font, visit www.baybayan.ph.