ASIA-PACIFIC – SINGAPORE, SEPTEMBER 15, 2010 – BBDO/Proximity Singapore, an Omnicom company, has promoted creative team Boyd Champness and Brad Wilson.
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Champness and Wilson
Champness takes over as Creative Director on Mercedes-Benz, while Wilson has been made Associate Creative Director on Guinness. Collectively the duo will be responsible for the creative output on both accounts.
BBDO/Proximity creative chairman Danny Searle said, “We call them the B-Team, Brad and Boyd. But they’re fast becoming one of our A-Teams. They’re doing some really nice work as a pair. They solve the big problems. They’re quick. And our clients love them."
Champness, who has been overseeing the Mercedes-Benz account for the past six months, said: “There are few accounts left in this day and age that appreciate the written word and Mercedes-Benz is one of them. Which is why, as a writer, it’s both an honour and privilege to head up this marquee account.”
Wilson said: “We’ve been doing some great work for the Agency with Danny on both Mercedes and Guinness. It’s nice to be recognized."
