New York — Under the direction of its Board, the International Andy Awards 2010 initiates the first crowd-source jury selection process, since its foundation in 1896. The new direction is headed by its Co-Chairs Ty Montague, Co-President and Chief Creative Officer of JWT North America, and Michael Lebowitz, Founder and CEO of Brooklyn-based digital agency Big Spaceship.
The launch of www.electthejury.com marks the opening of the jury selection process that allows the community to vote. The jury voting process closes on November 15, and the ANDYs will announce the final jury selections soon after.
The goal of Montague and Lebowitz for the ANDY Awards—regarded as having the toughest and most respected jury among awards shows—is to expand its international scope to represent the best and brightest minds in storytelling, creative technology, big ideas and experience design.
“Communications platforms have gotten so complex and advertising is going through unprecedented change because of it. But one of the things that hasn’t changed is the way that awards shows work. Our mission is to get more people from different disciplines actively involved in figuring out who decides what the best work in 2010 is,” said Montague.
The Advertising Club, the premier organization for all communications professionals in New York and the facilitating sponsor of the ANDY Awards, also includes increasing the number of digital creative leaders on the jury, expanding its digital communications capabilities, and developing new categories that allow for highly innovative work to be submitted, for the 2010 competition
“We felt that a truer evaluation of the work would be to pull people in with different perspectives from outside the advertising business. Our hope is that people will see this as an opportunity and feel compelled to participate,” said Lebowitz.
Submission deadlines are November 20 and January 04, 2010. Student competition deadline is on January 08, 2010.
Visit http://www.andyawards.com for additional information.
