THE PHILIPPINES, FEBRUARY 24, 2012: apl.d.ap, the Filipino-American member of the music group Black Eyed Peas, comes in this month as the newest endorser for San Miguel Pale Pilsen. apl.d.ap, whose real name is Allan Pineda Lindo, arrived last Sunday to shoot the beer brand’s commercial with actress-host Kris Aquino. The ad is expected to air next month.
The musician has expressed his excitement on being back in his hometown and that the commercial brings back happy memories. “I hope you all watch out for the newest commercial of San Miguel Pale Pilsen,” apl said in the vernacular. This latest visit, he added, is made more memorable because of his endorsement deal with San Miguel Pale Pilsen, which he described as a “world-class product.”
apl.d.ap also has high hopes that the new San Miguel commercial will be able to help his “We Can Be Anything” campaign, which aims to build classrooms for poor children in his home province of Pampanga.
“There are a lot of kids in Pampanga that don’t have computers or have enough money to go to school. Thank you for helping me out with that advocacy,” he said.
San Miguel Brewery Inc. president Roberto Huang said the company is honored that the international star agreed to become its newest endorser. He compared apl.d.ap’s talent and kind-heartedness to the lasting, never-changing quality and taste of San Miguel Pale Pilsen.
