PHILIPPINES, FEBRUARY 24, 2011 – Golden ABC, the umbrella company of clothing brands Penshoppe, Memo, ForMe, Regatta and Oxygen, has appointed Aspac/Law for its 2011 corporate campaign.
Aspac/Law’s diverse capabilities including ATL, activation and digital were key in winning the pitch against an undisclosed number of participants.
“Golden ABC wanted to celebrate their 25th anniversary in a meaningful, yet not run-of-the-mill way. Our integrated campaign was something they hadn’t seen and yet was exactly what they were looking for,” shared Kat Limchoc, AVP/executive creative director of Aspac/Law.
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