GLOBAL, INDIA, JULY 26, 2013 – In its aim to boost the agency’s expertise, Integer Group has appointed Nazneen Saifuddin as the group creative director. She will be reporting to Parixit Bhattachraya, chief creative officer at TBWA\India.
Prior to her appointment, Saifuddin worked in the Integer Group Kuwait as an architect and creative director. Her areas of specialization include spatial, technical and concept design. She has played a strategic role in strengthening the creative expertise of organizations such as GECDAR, Al Arqum Establishment, SSH, Al Jazera Consultants. Among her previous projects are shopper experience maximization for Soor Petroleum retail points, The Radisson Blu, and thecakeshop.
“Nazneen’s expertise in designing effective shopper experiences is exactly what TBWA needed considering Integer India has been growing steadily. The store environment is perhaps the most challenging aspect of creating persuasive communication. With Nazneen leading the creative charge at Integer, our clients now have an unfair advantage,” Bhattacharya commented.
Saifuddin holds a Master of Arts in Design Management from the Savannah College of Art and Design, USA and a Bachelor of Architecture from the American University of Sharjah, UAE. She had experiences in hospitality, fashion, corporate and service sector as a reail expert.
Ketan Desai, managing director of the Integer Group India, added, “Apart from her shopper experience, Nazneen also brings in expertise in retail architecture development and a fresh perspective. We are delighted to have her on board, and we are looking forward to adding that extra dimension to our retail offering.”
Saifuddin said: “I am looking forward to my journey at Integer, wherein I will have the opportunity to utilize my experience in retail development and combine it with the Indian market needs. The Integer Group’s strong background and understanding of the retail/FMCG sector in India is a great platform to work with in India.”
