ASIA-PACIFIC – SINGAPORE, FEBRUARY 14, 2011 – To celebrate the season of love, Dutch Airlines KLM has launched a microsite developed by Media Contacts Singapore.
The microsite invites users to participate in a “Love, Us “ Valentine contest and submit love inspired photographs, which are unique and interesting. The contest also requires participant to get creative with the KLM Blue overlay with the window to make it an inspiring picture. The participants are able to manipulate the overlay as they like it and have a space below the picture to explain in a few words the inspiration behind it.
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The winning photographs will win prizes, which include air tickets to destinations in Europe and Indonesia. The winning entry will be decided by popular vote.
The airlines’ brand believes that travel and romance are intimately connected and wanted to use the excitement of Valentine ’s Day to engage with the consumers. The objective of the campaign is to deepen consumer’s engagement with KLM as a brand in a fun, quirky and relevant manner.
Stéphanie Ip Cho, the E-Commerce manager at Air France KLM said: “KLM has successfully launched the "Love, Us" Valentine contest microsite designed by Media Contacts. This contest conveys the core values of KLM as a refreshing, genuine and authentic airline whose mission is to inspire travellers along the way. ”
Gautam Dutt, the managing director of Media Contacts Singapore said: “KLM has been a very innovative brand to work on. This campaign is an excellent example of use of online to create impact with a small budget. It is a simple idea which appeals to a broad cross section of people.”
The website is being promoted through Facebook and minimal paid content. The microsite is linked with Facebook through Facebook Connect. Participants can invite friends to participate in the contest across various social media platform.
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