SYDNEY, AUSTRALIA – Vevo, the world’s leading music video network, is doubling down on its APAC game with a trio of strategic moves that signal serious growth ambition in the region. Leading the charge: Tim O’Connor steps up as Head of Sales APAC, Blair Kelly ascends to Group Sales Manager, and industry ace Alex Trumble joins the mix as Senior Sales Manager.
This leadership remix underscores Vevo’s evolving strategy: lean in on high-growth markets, strengthen commercial partnerships, and deliver premium video experiences that cut through the clutter. Tim, who has steadily grown Vevo’s ANZ business with consistent double-digit revenue surges, now leads the broader APAC charge. His remit includes shaping sales strategy, scaling client relationships, and amplifying the brand’s regional footprint.
Meanwhile, Blair, who joined Vevo in 2021, has been a force in both agency and direct sales. Twice awarded the company’s top international sales accolade, his promotion is a nod to performance and trust – both of which he’s earned from the region’s top media players.
Rounding out the trio is Alex, whose CV includes stints at Nine Network, OMD Australia, and Loud Days. With his digital-first lens and sharp analytical chops, he’s poised to deepen Vevo’s media agency connections and push the envelope on digital video solutions across ANZ.
Tim shared: “Vevo has been on an incredible growth journey across APAC and it’s a real privilege to be part of shaping the next chapter. We’re seeing more demand than ever for premium video solutions, and I’m looking forward to helping lead Vevo’s expansion across APAC and working with our talented team to deliver new opportunities for partners across the region.”
Steve Sos, Managing Director of Vevo APAC, added: “Building a high-performing team has been critical to Vevo’s growth across APAC. Tim and Blair have been instrumental in helping us scale and deepen client relationships, and we’re proud to see them step into bigger roles. Adding someone of Alex’s calibre strengthens the team even further at a time when reaching engaged, high-value audiences is more critical to brands than ever. Great people representing great, brand safe content at scale – that’s what Vevo is all about.”
Vevo recently celebrated five years of APAC operations — a period marked by zero staff attrition and steady growth across every metric that matters: revenue, partnerships, and market presence. Now, with a future-forward team in place, the global music video powerhouse is set to strike an even louder chord in the region.
