GLOBAL – NEW YORK, USA, DECEMBER 2011: The Global Awards, honoring the World´s Best Healthcare Advertising, announced its 2011 award winners on Thursday, December 1, at two international Global Awards presentations taking place in New York, USA and Sydney, Australia. This year´s Grand Jury recognized winners from 21 countries and awarded a total of 31 Global Awards and 121 Finalists.
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The Global Awards Grand Jury selected only one entry to receive the coveted Grand Global Award. McCann Healthcare Worldwide Japan earned the Grand Global Award for Communication to the Consumer for "Roll Up Your Sleeves, Japan!" for their integrated campaign for client Novartis Hypertension DTC. The campaign utilized the drawing power of Tsuyoshi Kitazawa, a former member of the Japan Soccer Team. Novartis took over Tokyo´s Ginza business district to test the blood pressure of businessmen in their 40´s, while two people suspended on the side of the building were raised or lowered to show systolic and diastolic numbers in front of a skyscraper-sized banner 100 square meters large.
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"McCann Healthcare Worldwide Japan is both honored and humbled to have been awarded the combined 2011 Grand Global award, particularly on the heels of the 2010 Grand Global for Professional Communications. For our clients and for the various McCann Worldgroup offices that participated in our Roll Up Your Sleeves Japan: Challenge 130/85 campaign, this represents a wonderful validation of our efforts,” said Adam Weiss, Executive Creative Director, McCann Healthcare Worldwide Japan
Langland, UK earned the inaugural title of Global Healthcare Agency of the Year and took the lead for the second year in a row, earning eight Global Awards: two Global Awards for client AmBisome: "AmBisome Exhibition Stand" in Conventions / Events, and "Survivors" in Core Campaign; two Global Awards for client Exposed: "Exposed" in Integrated (Mixed Media) Campaign and also for Online Media; and one Global Award each for "A Little Less Different" in Integrated (Mixed Media) Campaign for Easyhaler; "Mode of Action" Film / Video for Hidrasec; "Spark" in Integrated (Mixed Media) Campaign for Phenylketonuria Patient Recruitment; and "Questival" in Online Media for Questival.
"Langland is honored to receive the inaugural Global Award of ‘Agency of the Year’ and delighted with our other eight Global Award wins. These international awards recognize great creative work and the importance of ideas, which are the lifeblood of creativity. Our awards also demonstrate that great work is not dependent on size of an agency, or location but just on the talent within the business," said Phillip Chin, Chief Executive Langland, UK.
The United Kingdom led the country tally with a total of 12 Global Awards; Australia was recognized with 4.
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The Global Awards Grand Jury honored Japan with one Global Awards: McCann Healthcare Worldwide Japan for "See the Cold" for SSP STAC and McCann Erickson Inc. Tokyo for "The Seven Deities of Good Fortune" for AGA (Androgenetic Alopecia).
India and Singapore each received one Global Award. BBC World Service Trust, India for "Stolen Moments" for Condoms ,and Ward6 Singapore for "Story book" for Enantone.
Now in its 17th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services. The Global Awards Advisory Board and GrandJury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising with 94 jurors from 16 countries participated in the judging process.
All winning entries are featured at www.theglobalawards.com.
