Super Bowl
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adoboPicks
adobo Picks: Super Bowl LX ads go all out with celebrity cameos
NFL Super Bowl weekend is considered the biggest annual sporting event in the United States, with many Americans hosting watch…
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Campaign Spotlight
INNOCEAN’s 2016 Hyundai ad ranks among top 10 most memorable Super Bowl ads of the past decade
SEOUL, SOUTH KOREA — A Hyundai advertisement produced by INNOCEAN has been selected as one of the top 10 most…
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Press Release
Nike scores the Clio Award for best ad in the Super Bowl with ‘So Win’
NEW YORK CITY, USA – On Super Bowl Sunday, it wasn’t just the Philadelphia Eagles who scored the biggest touchdown…
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Insight & Intelligence
VCCP cracks the memory code on the most memorable Super Bowl ads in the past decade
NEW YORK CITY, USA — Creative agency VCCP published the report “Cracking the Memory Code: Super Bowl Edition”, exploring the science of memorability and…
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Awards News
Tubi and Mischief @ No Fixed Address take home Grand Effie with Super Bowl campaign
NEW YORK, USA — The campaign that got everyone reaching for their remote on advertising’s biggest night has earned this…
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Campaign Spotlight
Innocean’s Kia EV9 spot by David&Goliath tops ranks in this year’s Super Bowl ad survey
SEOUL, SOUTH KOREA / LAS VEGAS, USA — INNOCEAN, led by Global CEO William Lee, announced that the company’s Kia…
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Campaign Spotlight
WPP agencies pull out all the stops at the Super Bowl with these star-studded and memorable campaigns
LAS VEGAS, USA — Around 123.4 million people tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers…
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Insight & Intelligence
System1 Group’s latest report proves that celebrity ads at the Super Bowl remain to be effective and memorable
LONDON, UK — The Super Bowl celebrity trend is accelerating, as a growing number of brands bet their hefty Super…
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adoboPicks
Nostalgia is key in this year’s best Super Bowl ads as stars reprise old roles and pay homage to classics
MANILA, PHILIPPINES — Whether or not you’re a sports fan, there’s no denying that the Super Bowl always knows how…
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Brand & Business
Initiative brings back popular Super Bowl ad ‘betting’ competition
SYDNEY, AUSTRALIA — Media agency Initiative has brought back its highly popular marketing-multi betting platform ahead of this year’s Super…
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Campaign Spotlight
PopCorners premieres ‘Breaking Good’ at the Super Bowl with beloved characters from Breaking Bad
TEXAS, USA — PopCorners Popped-Corn Snack’s first Super Bowl commercial revives the most critically acclaimed television show of all time,…
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Insight & Intelligence
Insight: 22% Of US viewers associate Pepsi with Super Bowl
LONDON, UK — According to a recent survey, Pepsi has made the most significant impact on Super Bowl viewers. Morning…
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Insight & Intelligence
Insight: Super Bowl LVI draws more than 101 million TV viewers — Nielsen
NEW YORK, USA — According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC…
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