ASIA-PACIFIC – JULY 6, 2011 – The Institute of Advertising, Singapore (IAS) will be presenting the APPIES 2011 – Asia Pacific Marketing Congress, for the second year running. This year, the congress will be held at the National University of Singapore (NUSS) on July 28 and 29, 2011.
The APPIES 2011 is a leading edge marketing congress for marketers that aims to celebrate the very best in marketing communications. It will be featuring more than 100 of the region’s best marketing campaigns from 13 countries that consist of some of the world’s most recognized brands that include Adidas, Heineken, Hewlett Packard, Nestle, PepsiCo, Proctor and Gamble, SingTel and Unilever.
"As a creative showcase of some of the best people and campaigns within the Asia Pacific region, the APPIES is very much in line with IAS’s new mission – To drive innovation in marketing communications," says Terry O’Connor, President of IAS and CEO of Courts Asia.
Carefully selected by an Advisory Council, headed by Goh Shu Fen, Chairman of The APPIES and the Co-Founder & Principal of R3, all 100 of the marketing campaigns to be presented at the APPIES have also demonstrated excellence in planning, implementation and effectiveness.
Representing six broad categories – Food & Beverage, Non-Food FMCG, Consumer Durables, Consumer Services, Business Services and Pro-Bono/Government/Cultural – the campaigns will be presented to the region’s delegates via a unique platform: A summary of the campaign’s strategy, ideas and execution in a 4-minute video, followed by a 6-minute ‘live’ disposition before rounding off the session with a 10-minute dialogue with the audience.
The APPIES 2011 will also feature keynote presentations that will provide further insights. This year’s keynote speakers include "Mobile Consumer: Global Trends, Local Impact" by Yuen Kuan Moon, Executive Vice President, Digital Consumer Group of SingTel; and "Keeping Brands Contemporary" by Pradeep Pant, President of Kraft Foods Asia Pacific.
For more details, visit. appies.sg.
