the word on creativity
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Campaign Spotlight
Campaign Spotlight: BBDO Bangkok Fundraises for the “Warriors in White” with Flare Studio Bangkok with New Spot
SINGAPORE – Suthisak Sucharittanonta, Creative Chairman, BBDO Bangkok has created a charitable television commercial called ‘Warriors in White’ with Flare…
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Philippine News
Brand & Business: ABS-CBN Releases Statement on the House Committee of the Whole’s Approval of HB 6732, Granting it a Provisional Franchise
MANILA, PHILIPPINES – After ABS-CBN received the Cease and Desist Order from the National Telecommunications Commission (NTC) on May 5, 2020,…
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Philippine News
Brand & Business: Converge ICT Turns Over Thousands of Personal Protective Equipment to Tarlac and Pampanga to Protect Frontliners
MANILA, PHILIPPINES – As everyone continues the plight against COVID-19, Converge ICT has reaffirmed its commitment to be of service…
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Global News
People: Dentsu Jayme Syfu Chairmom Merlee Jayme Moves On to New Role as Global Co-President of Newly-Launched dentsumcgarrybowen
MANILA, PHILIPPINES — Arguably one of the most celebrated women in the Philippine advertising industry, Dentsu Jayme Syfu’s Chairmom Merlee…
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Digital News
Insight: Supporting the World’s Immediate Shift to Digital for Buyers and Sellers, Visa Shares 6 Truths in the New Normal
MANILA, PHILIPPINES – Across the globe we’re settling into a new normal – an immedate acceleration of digital shopping –…
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Global News
Insight: BBH Asia Chairman Charles Wigley’s Lockdown Jottings on 100 Things A Planner Should Know
SINGAPORE – Charles Wigley, Chairman of BBH Asia shared 100 lessons he has learned over his career as an advertising…
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Digital News
Digital: Understanding the Pandemic in Emoji, We Are Social Releases Global Report on the Use of Emojis on Twitter Amid Crisis
LONDON, UNITED KINGDOM – New research from global socially-led creative agency We Are Social examines global emoji use on Twitter…
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Philippine News
Brand & Business: GCash to Digitally Disburse Makati City’s P2.7B Financial Assistance to 500,000 Citizens
MAKATI, PHILIPPINES – GCash, the leading mobile wallet in the Philippines, is empowering Makati City with contactless solutions to efficiently…
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Philippine News
Travel: Klook Releases a Video Reminding Filipinos that Exploring the Philippines is #WorthTheWait
MANILA, PHILIPPINES — With the current health situation, traveling has been put on the backseat for many Filipinos. All travel…
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Featured
Creative Effectiveness: The Success of GIGIL’s Emotional “Studs” Campaign for Levi’s Philippines
MANILA, PHILIPPINES – Say the word “Levi’s” and images of an all-American brand probably come to mind. Known worldwide for…
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Events
Events: Cheil Hong Kong wins Regional Agency of the Year for APAC, HAKUHODO Inc. wins Best in Show at 2020 New York Festivals Advertising Awards
NEW YORK CITY – Not to be outdone by other agencies worldwide, the 2020 New York Festivals Advertising Awards also…
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Digital News
Digital: Messages of Gratitude and Support Overflow as Netizens Design Personal Cards for Frontliners and Patients with Canva
MANILA, PHILIPPINES – As COVID-19 continues to spread across the globe, the number of cases has also escalated in the…
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Digital News
Digital: Viber Launches Group Video Calls, Enabling Large Meetings and Online Classes on the Messaging App
SAN FRANCISCO, USA – Viber, one of the world’s leading apps for free and secure communication, announces that it will soon…
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