MANILA – January 8, 2014 – MRM Philippines, the digital discipline of McCann Worldgroup Philippines, underscores its market leadership as it wins the Campaign Asia Digital Agency of the Year-Philippines for the second consecutive year.
The win affirms the agency’s continuous bar-setting in in digital effectiveness, creativity and innovation, MRM said in a press release. This was achieved primarily with benchmark-setting products and the creation of new metrics, as well as expansion of competencies to enable further digital innovations. To execute these successfully, MRM developed specialists in the progressive areas of mobile, big data, social, and product development.
“The true test of MRM’s leadership,” according to MRM Managing Director Manny Fernando “is to not just stay ahead of the curve, but to continuously innovate and quickly identify new opportunities in a constantly evolving digital landscape.”
And changing meant creating innovations that earned Campaign Asia’s elusive AOY nod:
*MRM Social Command, the country’s most sophisticated real-time consumer engagement and reputation management center which uses a programmatic social approach to track, listen and analyze what consumers say about a brand ;
* Multiscreen Marketing Platform, a special tool that tracks customers’ interaction with different brand assets across multiple screens and devices ;
* Digital Valuation and Attribution (DIVA) model, the only framework in the country that directly plots digital efforts to business ROI.
Fernando added it was not easy to outdo the Team’s historical performance, “to win Agency of the Year again, we had to surpass the phenomenal growth we had the previous year. And we did.” For the second year in a row, the agency also posted 100% client retention rate, further proving the effectiveness of MRM methodologies and creative campaigns, thereby driving increased client confidence in the digital discipline.
Earlier, MRM Philippines has also won numerous digital effectiveness awards, including those from the New York AMEs and the IMMAP where MRM marked its biggest Boomerang haul in history.
Raul Castro, McCann Worldgroup Chairman and Chief Creative Officer, says “We are doubly honored to be named Digital Agency of the Year again. This is a testament to the hard work and dedication of MRM Philippines in helping clients transform their brands. Innovative digital solutions will continue to play an important role as we drive brand transformations and business growth for our clients in MRM and in all McCann disciplines.”
Campaign Asia Agency of the Year is Asia-Pacific’s most prestigious awards show, recognising inspired leadership, management excellence, outstanding business performance and overall achievements in the region’s advertising and communications industry.
Photo from the Campaign Asia Agency of the Year website
