INDIA – October 3, 2013 – Brand Dialogue, a European Brand Communications Company headquartered in Amsterdam and Mumbai, has bagged the mandate for providing branded packaging for Flipkart India, a B2B wholesale cash and carry business in India.
The association came just within a month of Brand Dialogues’s entry into the Indian Market, the company said in a press release.
Brand Dialogue’s partner agency Yellow Dress Retail, an expert team in Brand Packaging, will be providing the services to Flipkart India.
Willem Woudenberg, CEO Brand Dialogue remarked, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It’s just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India’s brand position.”
For his part, Roy Thomas, Director, Private Labels Flipkart, said, “We have expanded our product range by launching our own label Di lip – offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with.”
Yellow Dress Retail (YDR), a specialized retail agency which creates store design, in-store communication, packaging design and interactive design comes under Brand Dialogue’s umbrella name in India.
YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualizing and creating private labels in various key categories.
