MUMBAI, INDIA – “All the Juice Your Skin Needs”, that’s the mantra of Neutrogena’s fresh faced digital campaign for its Hydro Boost Water Gel, and who better to lead the hydration parade than the radiant Shraddha Kapoor?
Launched with a splash on April 28, 2025, the new campaign marks the official debut of Kapoor as Neutrogena’s brand ambassador in India, adding some serious Bollywood glow to the skincare giant’s science-backed portfolio. In a bubbly, rapid-fire Q&A, Kapoor lets fans in on her “Juicy Secrets” which include hydration hacks, beauty must-haves, and yes, her all-time favorite skin savior: Hydro Boost Water Gel.
Conceptualized by BBDO India and DDB Mudra Group, the campaign brings Neutrogena’s global philosophy Beauty To A Science to life in a format that feels fresh, fun, and effortlessly real. Celebrating a decade of Hydro Boost’s reign as a skincare essential, the campaign pays homage to the product that helped hyaluronic acid make its mainstream debut. And if Kapoor’s radiant skin is any indication, science and simplicity win every time.
Commenting on the new campaign, Manoj Gadgil, Business Unit Head, Essential and Skin Health & beauty and VP Marketing, Kenvue said, “At Neutrogena, we aim to provide consumers with superior, clinically proven, dermatologist-tested products with formulations that work and have set the standard for science-backed skincare for decades. In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day.”
Speaking about her association with Neutrogena and the new campaign, Shraddha Kapoor shared, “In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. Afterall, why just drink water, when one can wear it!”
The new campaign will be seen across popular digital media platforms like YouTube, Meta and Instagram.
