Kidlat 2019: Creativity Guild of the Philippines Releases the Full List of Winners of the Recently Concluded Kidlat Awards 2019

MANILA, PHILIPPINES – The best of the best in Philippine creativity has been named and celebrated at the 2019 Kidlat Awards on Friday, April 26. With TBWA\ Santiago Mangada Puno bagging the most awards of the night and GIGIL winning big on its first year, here’s the list of the complete set of winners for the prestigious award show.

Craft Categories: 

FINALISTS:

• Audio: Best Copywriting

1. BBDO Guerrero for Spam’s “Recipeoke”
2. Dentsu JaymeSyfu for Belo Essentials’ “Tennis”
3. McCann Worldgroup Philippines for RiteMED’s “Budget Epics – Himalayan Showdown”

• Audio: Best Voice Performance
  1. BBDO Guerrero for Spam’s “Recipeoke”
• Film: Best Art Direction
  1. Leo Burnett Group Manila for Vivo Mobile’s “Paranormal Selfie” 
• Film: Best Cinematography
  1. UXS Inc., for Safeguard’s “Manifesto”
• Film: Best Copywriting
  1. NuWorks Interactive Labs, Inc. for Belo Papaya’s “Lumang Papaya”
  2. BBDO Guerrero for Spam’s “Recipeoke”
• Film: Best Direction
  1. Film Pabrika for Fred Perry’s “PH10 X GIGIE”
• Film: Best Editing
  1. UXS Inc., for Safeguard’s “Manifesto”

BRONZE:

• Audio: Best Copywriting
  1. BBDO Guerrero for Quaker Oats’ “Out of Control, Stairs, Trapped”
  2. McCann Worldgroup Philippines for Fully Booked’s “Lives 2.0 – Ed”
  3. McCann Worldgroup Philippines for Fully Booked’s “Lives 2.0 – Moe”
  4. McCann Worldgroup Philippines for Fully Booked’s “Lives 2.0 – Moe, Ed, Darling”
• Audio: Best Direction
  1. ​Dentsu JaymeSyfu for Belo Essentials’ “Tennis”
  2. McCann Worldgroup Philippines for RiteMED’s “Budget Epics – Himalayan Showdown”
• Audio: Best Music / Sound Design
  1. ​Dentsu JaymeSyfu for Belo Essentials’ “Tennis”
  2. Hit Productions for Fully Booked’s “Lives – Percy”
  3. Hit Productions for Fully Booked’s “Lives – Moe”
• Audio: Best Voice Performance
  1. McCann Worldgroup for Fully Booked’s “Lives 2.0 – Moe”
• Design/Outdoor/Print: Best Art Direction
  1. TBWA\ Santiago Mangada Puno for Bench Scents’ “Generation Fluid”
• Design/Outdoor/Print: Best Character Design
  1. BBDO Guerrero for Johnson’s Baby’s “Playstreet”
• Design/Outdoor/Print: Best Copywriting
  1. J. Walter Thompson for Globe Telecom’s “National Teacher’s Month – Overhead Projector”
• Design/Outdoor/Print: Best Illustration
  1. TBWA\ Santiago Mangada Puno for Boysen Knoxout Paint’s “This is a Tree”
• Digital (Excluding Film): Best Art Direction/Design
  1. BBDO Guerrero for Johnson’s Baby’s “Playstreet”
• Film: Best Art Direction
  1. J. Walter Thompson Philippines for Pilipinas Shell Petroleum’s “Shell – Palawan”
  2. TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”
  3. Petch&Partners for Max’s Restaurant’s “Resolution”
  4. Leo Burnett Group Manila for BDO Kabayan’s “Europe”
  5. Leo Burnett Group Manila for BDO Kabayan’s “Tokushu”
• Film: Best Audio
  1. Loudbox Studios for McDonald’s “DJ”
  2. Hit Productions for Max’s Restaurant’s “Resolutions”
  3. Hit Productions for Vivo’s “Inday”
  4. Hit Productions for BDO Kabayan Savings’ “Middle East”
• Film: Best Cinematography
  1. Film Pabrika for Fred Perry’s “PH10 X Raymond Ang”
• Film: Best Copywriting
  1. IdeasXMachina for Axolotl Media’s “Anak Ka Ng9 Film”
• Film: Best Direction
  1. UXS Inc., for Safeguard’s “Manifesto”
  2. Film Pabrika for BDO Kabayan’s “Middle East”
  3. Film Pabrika for BDO Kabayan’s “Japan”
  4. Film Pabrika for Max’s Restaurant’s “New Year”
• Film: Best Editing
  1. Film Pabrika for Max’s Restaurant’s “Family”
• ​Film: Best Production Design
  1. UXS Inc. for Safeguard’s “Manifesto”

SILVER:

• Audio: Best Direction
  1. McCann Worldgroup for Fully Booked’s “Lives 2.0 – Moe”
  2. McCann Worldgroup for Fully Booked’s “Lives 2.0 – Ed”
• Audio: Best Music / Sound Design
  1.  ​​ Hit Productions for Ritemed’s “Knight of the Living Dead”
• Audio: Best Voice Performance
  1. Dentsu JaymeSyfu for Belo Essential’s “Tennis”
  2. Sound Design for Belo Essential’s “Tennis”
• Design/Outdoor/Print: Best Art Direction
  1. TBWA\ Santiago Mangada Puno for Boysen Knoxout Paint’s “This is a Tree”
• Design/Outdoor/Print: Best Copywriting
  1. J. Walter Thompson Philippine for Globe Telecom’s “National Teacher’s Month – Manila Paper”
• Digital (Excluding Film): Best Art Direction/Design
  1. BBDO Guerrero for Snickers’ “Wrong World Finals”
• Film: Best Art Direction
  1. Petch&Partners for Max’s Restaurant’s “Alienation”
  2. Leo Burnett Group Manila for BDO Kabayan’s “Middle East”
• Film: Best Audio
  1. NuWorks Interactive Labs, Inc. for Red Rose Beer’s “Patugtog, Hindi Paputok” 
  2. Hit Productions for Max’s “Every Kind of Family, Everday to the Max”
• Film: Best Cinematography
  1. Film Pabrika for Max’s Restaurants’ “Family”
  2. Film Pabrika for BDO Kabayan’s “Japan”
  3. Film Pabrika for Max’s Restaurants’ “New Year”
• Film: Best Copywriting
  1. Woo for San Miguel Brewery, Inc.’s “Musta”
• Film: Best Editing
  1. Film Pabrika for Fred Perry’s “PH10 x Melvin Mojica”
• Film: Best Production Design
  1. Film Pabrika for BDO Kabayan’s “Middle East”
  2. Film Pabrika for Max’s Restaurants’ “New Year”
  3. Film Pabrika for Max’s Restaurants’ “Family”
• Film: Best Visual Effects & Digital Imaging
  1. ​Film Pabrika for Max’s Restaurants’ “Family”

GOLD: 

• Audio: Best Voice Performance
  1. VMLY&R Philippines for Power Plant Cinema’s “Lending Voice to the Silenced”
• Design/Outdoor/Print: Best Art Direction
  1. BBDO Guerrero for Snickers’ “Wrong World Finals”
• Film: Best Audio
  1. Sound Design for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”
• Film: Best Copywriting
  1. Gigil for Globe Telehealth, Inc.’s “KonsultaMD ‘Doc Internet'”
• Film: Best Direction
  1. Film Pabrika for Max’s Restaurant’s “Family”
• Film: Best Production Design
  1. Film Pabrika for BDO Kalayan’s “Japan”

CREATIVE EFFECTIVENESS CATEGORY: Campaigns that drove their goals home with insightful and powerful content ruled, with the SILVER metals being awarded to Leo Burnett Manila and TBWA\ Santiago Mangada Puno. 

GOLD:

• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”

SILVER:

• TBWA\ Santiago Mangada Puno for Pacific Paint (Boysen) Philippines Inc.’s “This is a Tree”
• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘McDelivery Pin'”
• TBWA\ Santiago Mangada Puno for Suyen Corporation’s “Smells Like a Girl (Amoy Chicks)”

BRONZE

• GIGIL for Globe Telecom’s “KonsultaMD ‘Doc Internet'”
• GIGIL for Levi’s Strauss Philippines Inc.’s “Studs”
• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘McDelivery Pin'”
• Propel Manila for Lagablab Network’s “Love Your Enemy”
• BBDO Guerrero for Hormel Foods International’s “SPAM Recipeoke”
• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘Doodelivery'”

FINALIST

• Ogilvy Philippines for Coca-Cola’s “Scream for a Royal”
• Havas Ortega for City of Valenzuela’s “Project SAVE”
• Seven AD for PSBank’s “PSBank Sixth Sense”
• GIGIL for Levi’s Strauss Philippines Inc.’s “Studs”
• GIGIL for Unilever’s “Shop2Give”
• BBDO Guerrero for Snickers’ “Wrong World Finals”

CREATIVE TECHNOLOGY AND MEDIA CATEGORY: The collaboration between technology and creativity was celebrated as the agencies and campaigns in the forefront were honored. Leo Burnett Manila and BBDO Guerrero came out on top, while no winners were named for the Gold metal.

​SILVER:

• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘Doodelivery'”
• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘McDelivery Pin'”
• BBDO Guerrero for Snickers’ “Wrong World Finals”

BRONZE: 

• Ogilvy Philippines for Coca-Cola’s “Wear Your Pride”
• Havas Ortega for City of Valenzuela’s “Project SAVE”
• TBWA\ Santiago Mangada Puno for Pacific Paint (Boysen) Philippines Inc.’s “This is a Tree”
• VMLY&R Philippines for Power Plant Cinema’s “Unsilencing the Beasts”

FINALIST:

• BBDO Guerrero for Johnson & Johnson’s “Playstreet”
• J. Walter Thompson Philippines for Vida Nutriscience, Inc.’s “Snow Skin – Beauty Faux”
• GIGIL for Globe Telecom’s “KonsultaMD ‘Subtitles'”
• TBWA\ Santiago Mangada Puno for Suyen Corporation’s “Generation Fluid”
• BBDO Guerrero for Hormel Foods International’s “SPAM Recipeoke”
• Dentsu JaymeSyfu for Cignal Inc.’s “Fear the Flood #JawsKoLord”
• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”
• NuWorks Interactive Labs, Inc. for Burger King PH’s “Lotto Loser, Burger King Winner”
• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘Doodelivery'”
• Propel Manila for Lagablab Network’s “Love Your Enemy”
• Ogilvy Philippines for Coca-Cola’s “Scream for a Royal”
• Havas Ortega for City of Valenzuela’s “Project SAVE”
• TBWA\ Santiago Mangada Puno for Pacific Paint (Boysen) Philippines Inc.’s “This is a Tree”
• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘McDelivery Pin'”

CREATIVE STORYTELLING CATEGORY: Stories are an integral part of today’s advertising landscape, and it is crucial to do it well in this era of content. 

GOLD: 

• GIGIL for Globe Telecom’s “KonsultaMD ‘Subtitles'”
• McCann Worldgroup Philippines for Fully Booked’s “Lives 2.0 – Darling”
• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”

SILVER:

• GIGIL for Globe Telecom’s “KonsultaMD ‘Subtitles'”
• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”
• TBWA\ Santiago Mangada Puno for Pacific Paint (Boysen) Philippines Inc.’s “This is a Tree”
• Petch&Partners for Max’s Group Inc.’s “Alienation”
• McCann Worldgroup Philippines for Fully Booked’s “Lives 2.0 – Ed”
• McCann Worldgroup Philippines for Fully Booked’s “Lives 2.0 – Moe”
• McCann Worldgroup Philippines for Fully Booked’s “Lives 2.0”
• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘Doodelivery'”
• J. Walter Thompson Philippines for Vida Nutriscience, Inc.’s “Snow Skin – Beauty Faux”

BRONZE:

• Leo Burnett Manila for Golden Archers Development Corporation’s “Mcdonald’s ‘McDelivery Pin'”
• TBWA\ Santiago Mangada Puno for Alaska Milk Corp.’s “Impossible Courts”
• Ace Saatchi & Saatchi Advertising for Internet and Mobile Marketing Association of the Philippines’ “Project Unfriend Online Video”
• GIGIL for Globe Telecom’s “KonsultaMD ‘Subtitles'”
• TBWA\ Santiago Mangada Puno for Suyen Corporation’s “Smells Like a Girl (Amoy Chicks)”
• Petch&Partners for Max’s Group Inc.’s “Resolution”
• Leo Burnett Manila for BDO Unibank’s “Tokushu”
• VMLY&R Philippines for Power Plant Cinema’s “Lending Voice to the Silenced”
• Dentsu JaymeSyfu for Belo’s “Tennis”
• TBWA\ Santiago Mangada Puno for Suyen Corporation’s “Generation Fluid”
• BBDO Guerrero for Johnson & Johnson’s “Playstreet”
• BBDO Guerrero for Hormel Foods International’s “SPAM Recipeoke”

FINALIST:

• BBDO Guerrero for Snickers’ “The Hungry Artist”
• TBWA\ Santiago Mangada Puno for Suyen Corporation’s “Generation Fluid”
• TBWA\ Santiago Mangada Puno for Nissan Philippines’ “Intelligent Driver’s Test”
• GIGIL for Levi’s Strauss Philippines Inc.’s “Studs”
• TBWA\ Santiago Mangada Puno for The Campaign Aginst the Return of the Marcoses to Malacañang or CARMMA’s “Liliosa Hilao”
• Ace Saatchi & Saatchi for PLDT-Smart’s “That First Connection”
• BBDO Guerrero for Hormel Foods International’s “SPAM Recipeoke”
• J. Walter Thompson Philippines for MyTaxi.PH’s “Grab Express – He’s Alive”
• TBWA\ Santiago Mangada Puno for Pacific Paint (Boysen) Philippines Inc.’s “This is a Tree”

CREATIVE PURPOSE CATEGORY: Behind every award-winning campaign is a why that fuels it with the right amount of power and relevance to make a change in the world. Thus, the campaigns that served this well truly deserved to be honored for its use of creativity in impacting society and the world. 

GOLD:

• Dentsu JaymeSyfu for National Book Store Inc.’s “NBS Illiterate”
• TBWA\ Santiago Mangada Puno for The Campaign Aginst the Return of the Marcoses to Malacañang or CARMMA’s “Liliosa Hilao”
• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”

SILVER:

• TBWA\ Santiago Mangada Puno for Nissan Philippines’ “Intelligent Driver’s Test”

BRONZE:

• VMLY&R Philippines for Power Plant Cinema’s “Unsilencing the Beasts”
• Campaigns & Grey for P&G’s “Stronger Now”
• Havas Ortega for City of Valenzuela’s “Project SAVE”
• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”

FINALIST:

• BBDO Guerrero for Red Ribbon Bakeshop’s “Project Birthday”
• J. Walter Thompson Philippines for Globe Telecom’s “National Teacher’s Month – Farewell Center
• Dentsu JaymeSyfu for Coca-Cola’s “Coke Women Reach”
• TBWA\ Santiago Mangada Puno for Pacific Paint (Boysen) Philippines Inc.’s “This is a Tree”
• Petch&Partners for Max’s Group Inc.’s “Resolution”
• Ace Saatchi & Saatchi for Internet and Mobile Marketing Association of the Philippines’ “Project Unfriend Case Study”

KIDLAT SINAG:

• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”

GRAND KIDLAT AWARD:

• TBWA\ Santiago Mangada Puno for Bahay Tuluyan Philippines (Shelter House)’s “Disgusting Stories”