MANILA, AUGUST 21, 2013 -– Musician/singer Bamboo Manalac jumpstarts the engine of the all-new Ford Focus campaign, produced by an in-house ABS-CBN production team.
“The class-leading Focus perfectly matches with his personality- being unique, hip, making him a natural fit for our brand and vehicle. Bamboo exemplifies our target customer for the all-new Ford Focus – someone always on-the-go and stays connected using the latest technology”, said Prudz Castillo, AVP for marketing-Cars of Ford Philippines. Manalac is also know for being one of the judges of the ABS-CBN hit The Voice of the Philippines, sponsored by Ford.
The campaign draws attention to the smart technologies offered in the new model. The new Ford Focus is packed with an Active Park Assist to help drivers detect parking spaces, – measuring distance and tells the drivers when to stop and reverse, and handle the steering at the touch of a button. The Ford Power Start Button allows the driver to start the engine with a simple push.
The new model provides a seamless integration of multiple electronic devices, allowing drivers to make hands-free calls, conferencing, control music and read text messages through voice-activated commands.
The campaign will continue to run this August until end of September during the finale of The Voice Philippines.
