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Gunn Report for Media 2008: OMD tops the Most Creative Media Agency list

The Gunn Report for Media, the global evaluation of media creativity launched in 2004, releases its fifth report on the state of the industry. 

The report covers several categories, including: the most creative media agency, the most creative media network, the most creative campaign, and the most creative advertiser.

"Once again The Gunn Report for Media has combined winners’ lists from the world’s most important award contests to establish the only global ‘league tables’ for the communications industry," said Isabelle Musnik, editor of The Gunn Report for Media.

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“In today’s increasingly competitive business environment, a growing number of advertisers are waking up to the importance of finding innovative, original ways of reaching customers.  Consumers don’t want any more to be told what to do. Not only do they want to participate, share and collaborate as never before. But they also want to control and dictate when, where and how they are communicated to. 

"Media creativity is therefore an effective universal tool for brands for talking to consumers, meeting their objectives and standing out in a crowded field of competitors.”

“In a world where consumers increasingly exert more control over the messages they receive (changing channels, fast-forwarding through commercials, or just tuning out ads altogether), the art of reaching a consumer requires as much guile and strategy as the creative message of advertising.” 

Top 10 Most Awarded Agencies for Media

1    OMD   155
2    Mindshare   131
3    BBDO   100
4    Leo Burnett   91
5    Mediacom   89
6    Starcom MediaVest   81
7    Carat   63
8    Universal McCann   62
9    ZenithOptimedia   56
10  Mediaedge:cia   52

Global Media Agency Network of the Year: Group M, 432 points

Campaign of the Year: "Black Boy Wants Water"  Studio Brussels

“Contact has become as critical to the success of a marketing campaign as content. The right media connections can make or break a campaign, or even a brand.”

According to Musnik, the Report’s aims to send a strong signal to the marketing industry, to put a global spotlight on media innovation, and to inspire a higher quality media product around the world. The future of the industry lies in the innovative strength of its media creativity. All the contests that I have reported on this year are witness to this.
 
 

adobo magazine.  The Word on Advertising.

 

 

 

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