THE PHILIPPINES, APRIL 13, 2012: Despite cutbacks in the advertising budgets of top multinationals whose headquarters are based abroad, the Network’s leadership in nationwide ratings won for the leading broadcast media company in the Philippines a substantial portion of the available ad spend.
GMA Channel 7, the Company’s top performing business unit and the country’s most watched television station, posted an eight-percent revenue growth from regular advertising during the financial period versus the preceding year, more than double the gross national product (GNP) growth rate of only 3.5 percent in 2011.
The channel also raised its ad loading minutes by 2.1 percent even with rate adjustments that took effect in February of 2011.
GMA Radio, with improved ratings both in the AM and FM bands, delivered a 15-percent revenue growth from regular advertising. GMA Regional TV made a 21-percent hike year-on-year in recurring ad placements.
Meanwhile, GMA International ended 2011 with a six-percent growth in revenues in USD, but the growth rate slowed down to only four percent in PHP due to the appreciation of the Philippine peso exchange rate. Total revenues from subscription, licensing, and advertising revenues made thru overseas operations reached PHP965 million.
The Company announced the release of cash dividends amounting to PHP1.944 billion at P0.40 per share, equivalent to 114 percent of its full 2011 net income. Payout date is on May 9, 2012.
GMA is poised to deliver better business performance in the new financial cycle. As early as end-February this year, the GMA marketing group already closed 85 percent of 2012 sales targets with signed agreements from regular advertisers.
