VML Singapore
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Insight
AI powered shoppers redefine retail expectations, VML study finds
SINGAPORE — VML has released its ninth annual Future Shopper report, a sweeping global study that underscores a widening gap between consumer expectations…
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Campaign Spotlight
Singapore Ministry of Home Affairs and VML launch provocative SGSecure social films
SINGAPORE – Singapore’s Ministry of Home Affairs (MHA) and creative agency VML Singapore have rolled out a striking campaign of…
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Campaign Spotlight
Lux drops the beat on Bollywood sexism with female led DJ mashups
MUMBAI, INDIA – Lux, the iconic brand known for pushing against the grain of everyday sexism, drops a bold sonic…
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Campaign Spotlight
Empowering Singapore’s Youngest Heroes – SGSecure-themed storybook teaches kids to spot threats & foster social cohesion
SINGAPORE – As part of the SGSecure movement’s continued efforts to engage the community in safeguarding Singapore, the Ministry of Home…
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Awards News
Epica Awards 2024: VML shines both in APAC and globally at the creative prize judged by the press
PARIS, FRANCE – In the APAC region, VML Singapore emerged on top with 7 wins including 2 Golds, 4 Silvers and…
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Campaign Spotlight
MHA and VML take onthreats of terrorism with new interactive films
SINGAPORE — In the continuous fight against terrorism, the Ministry of Home Affairs (MHA) and creative agency VML Singapore have…
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Awards News
Effie Awards Singapore 2024 announces finalists ahead of September show
SINGAPORE — The Effie Awards Singapore returns to recognize developments and achievements in marketing effectiveness, honing in on its “Ideas That Work”…
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Awards News
VML Singapore and VML/Grey Colombia win dual Grand Prix at PHNX Awards
SINGAPORE — Purpose-driven campaigns shone brightly at this year’s AdForum PHNX Awards, with VML clinching five Grand Prix awards, propelling…
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adoboPicks
Beds, names, and rock legends: 5 creative works that inspired us this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
100 Chinese women swap traditional names to stronger alternatives for Lux’s 100th year with VML Singapore
SINGAPORE — Names are so much more than just words: they have the power to define people. Not only how…
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adoboPicks
This week in campaigns: A byte-sized President has big answers, hours of sleep turn into rewards, and a chicken confesses to no foul play
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
PUB and VML Singapore call for water conservation in all ways
SINGAPORE — PUB, Singapore’s National Water Agency, and VML Singapore have launched a new campaign to encourage Singaporeans to conserve…
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Global News
VML Singapore boosts regional team with three senior hires
SINGAPORE – VML Singapore has strengthened key leadership across multiple service verticals, welcoming RP Singh as Head of Regional Media,…
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