Warc
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Events
Portfolio Evening: Strategy Edition debuts in Mumbai with DDB Mudra Group & WARC
MUMBAI, INDIA — The world of advertising thrives on creativity, but it’s brand strategy that gives it direction. In an industry…
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Insight
Creative commitment drives campaign success, finds latest WARC report
GLOBAL – Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness…
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Insight
Strategy at a crossroads: WARC’s global study reveals discipline under pressure
GLOBAL – Strategy is at a crossroads, according to 80% of strategists worldwide, and all too often is treated as…
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Insight
The new age of search: Why social and video platforms are redefining discovery and purchase
LONDON, UK – Search advertising is no longer confined to traditional engines. A new wave of digital behavior, driven by…
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Insight
The Future of Programmatic 2025: New research by WARC explores major trends in programmatic advertising
LONDON, UK – WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights…
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Press Release
Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2025
LONDON, UK – WARC, the global authority on marketing effectiveness, has today released ‘Creative Impact Unpacked’, a report highlighting the key themes from Creative…
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Insight
Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs
LONDON, UK – A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on…
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Awards News
Grand Prix winners for the WARC Awards 2025 go to India, Netherlands, Spain and USA
LONDON, UK – The highest accolades of the The WARC Awards for Effectiveness 2025, in association with LIONS, are announced. The awards honour…
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Insight
AI, price power and the experimentation boom: Inside the future of ad measurement
GLOBAL – Measurement has come a long way, but it’s still not quite where advertisers need it to be. The…
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Awards News
Gold, Silver and Bronze winners announced for the WARC Awards 2025 Asia-Pacific
LONDON, UK – The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – Asia Pacific. Now in their fifth…
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Awards News
MullenLowe TREYNA emerges as #1 PH Agency in Creative and Effective Global Rankings
MANILA, PHILIPPINES – The MullenLowe TREYNA Group has been deemed the Philippines’ #1 Agency in three of the most prestigious creative…
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Insight
ACT Good Report 2025 celebrating the best campaigns promoting social and environmental responsibility
LONDON, UK – ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote…
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Insight
Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia
LONDON, UK – WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting…
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