Warc
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Events
WARC Awards 2020: WARC Calls for Entries and Announces Some of this Year’s Jury Chairs for the Global Search for Next-Gen Marketing Effectiveness
The WARC Awards 2020, an annual international case-study competition in search for next-generation marketing effectiveness, is now open for entries.…
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Press Release
Intelligence: WARC Data Relaunched – The One-Stop Resource In Collaboration with Nielsen, A New Industry-Standard Measure
An independent and objective one-stop resource, WARC Data harmonises, aggregates, verifies and evaluates data from over 100 reputable sources, including…
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Digital News
Intelligence: WARC Unveils “The Future of Strategy” Report and Highlights A Growing Discipline Faced with Challenges and Opportunities
WARC, the global authority on advertising and media effectiveness, has today released the results of its annual worldwide survey of…
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Digital News
Intelligence: WARC Global Ad Trends Report Reveals that Cinema Advertising Growth is Outpacing All Other Traditional Media
The global cinema advertising market is expected to be worth $4.6bn this year, representing a 6.8% rise from 2018. This…
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Global News
Intelligence: WARC Reveals Innovation Trends for Effective Marketing in its Effective Innovation Report 2019
WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2019, highlighting key themes…
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Global News
WARC Media Awards: WARC Announces Complete Jury Lineup for the Effective Use of Tech Category Chaired By Isabel Massey, Diageo Global Media Director
WARC, the global authority on advertising and media effectiveness, has today named the judging panel for the Effective Use of Tech…
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Press Release
WARCAwards2019: Effective Use of Brand Purpose Winners, FP7 McCann Dubai wins Grand Prix–Babyshop’s ‘Putting ‘Mum’ Into ‘Parenthood’
Global, 5 June 2019 – Campaigns for premium vodka Absolut, fast-food restaurant KFC, museum Louvre Abu Dhabi, antiperspirant Rexona and…
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Global News
Intelligence: The Trends that Make the World of Globally-Effective Campaigns Go Round from WARC’s 100 Rankings
The need for innovation in media strategies to drive attention, the importance of brands to be instantly recognisable and blending…
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Global News
WARC Awards: The Global Authority for Ad and Media Effectiveness Names 82 Campaigns in its Shortlist for Celebrating the Next Generation of Marketing Excellence
WARC, the global authority on advertising and media effectiveness, has released all the shortlists of the WARC Awards 2019, an…
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Global News
Intelligence: Podcast Ad Market Reveals Potential to Reach $1.6B by 2022 with Spotify Taking the Lead in Owning Audio Market
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in…
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Global News
Intelligence: WARC #Media100 Annual Ranking and Lessons From the World’s Best Campaigns for Media Innovation
Use of location data. Strength through collaboration. Unexpected media placements gain attention. Global, 15 April 2019 — Making use of location data,…
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Global News
Intelligence: Purpose-Led Strategies, Customer Involvement and Creative Experiences Top WARC’s ‘Lessons from the World’s Best Creative Campaigns’ among the Creative 100
Using purpose to power behavioural change, involving customers to drive brand engagement and weaving creativity into the customer experience, are…
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Global News
Intelligence: WARC Ranks the “Best of the Best” Companies, BBDO Worldwide and BBDO New York Come Out on Top
WARC has today released the results of its first-ever ‘Best of the Best’ global index of excellence, to showcase the…
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