Warc
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Global News
WARC’s Admap goes digital
LONDON – WARC, the global authority on advertising and media effectiveness, has announced that its monthly print magazine Admap will change…
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Global News
Intelligence: UK advertising spend achieves record for Q1 2018
LONDON – UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn – the 19th consecutive quarter of market growth,…
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Global News
Intelligence: WARC unveils The Future of Strategy Report 2018
GLOBAL – WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey…
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Global News
Intelligence: WARC Global Ad Trends – A focus on print and digital publishing
GLOBAL – Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation…
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Global News
Intelligence: Radio ad investment stable, but the rise of digital audio presents a new frontier – WARC Data
GLOBAL – Radio and digital audio advertising is the focus of WARC’s latest monthly Global Ad Trends report, digesting up-to-date…
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Global News
Intelligence: 2017 sees biggest UK adspend on record at £22.2bn
LONDON – UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to…
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Global News
WARC 100: Lessons from the world’s top effectiveness campaigns revealed
GLOBAL – WARC, the global marketing intelligence service, has today released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative,…
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Global News
WARC reveals effective trends in media strategy
GLOBAL – WARC, the global authority on advertising and media effectiveness, has today released its 2018 Media Strategy Report, highlighting key…
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Global News
WARC Prize for Asian Strategy 2018 launched; Shekar Khosla, Chief Commercial Officer, Kellogg’s Asia Pacific and Africa is jury chair
SINGAPORE – WARC, the international authority on advertising and media effectiveness, has launched the WARC Prize for Asian Strategy 2018, a…
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Global News
WARC 100 reveals the world’s top campaigns, agencies, and brands for effectiveness
GLOBAL – WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an…
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Global News
Intelligence: Successful brands allocate 13% of media budgets to out of home – WARC Global Ad Trends report
GLOBAL – WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting…
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Global News
Redefining Purpose – WARC Toolkit 2018
Recognising when and how purpose can drive sales as well as social good is a key challenge. LONDON – Even…
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Global News
Voice is branding’s new frontier – WARC Toolkit 2018
24% of brands and 24% of agencies surveyed expect voice interfaces to be important to their business GLOBAL – Voice-enabled…
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