Warc
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Global News
Intelligence: The CX battleground – WARC Toolkit 2018
GLOBAL – Lying at the intersection of conventional marketing and tech, customer experience (CX) will be a key focus for…
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Global News
WARC Media Awards 2017 – Effective Use of Partnerships & Sponsorships winners announced
LONDON – Campaigns for brands including BiP – Turkcell’s messaging and content app, chocolate brand M&M’s®, supermarket chain Sainsbury’s, powdered…
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Digital News
Taking control of customer data – WARC Toolkit 2018
GLOBAL – Managing data more effectively is a key priority for brands in 2018, according to WARC, the global marketing intelligence…
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Digital News
The drive for digital transparency – WARC Toolkit 2018
GLOBAL – Digital transparency will be a key challenge for brands in the year ahead concludes WARC, the global marketing intelligence…
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Global News
WARC launches Toolkit 2018
GLOBAL – WARC, the global marketing intelligence service, has released Toolkit 2018, an annual guide to key trends and challenges that…
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Global News
WARC Prize for Asian Strategy 2017 – Winners announced
ASIA – WARC, the global authority on advertising and media effectiveness, today announced the winners of the WARC Prize for Asian…
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Global News
DigitasLBi US, BBH UK and Ensemble Worldwide/UM Malaysia win Grands Prix at WARC Media Awards 2017
GLOBAL – DigitasLBi US, BBH UK and Ensemble Worldwide, UM Malaysia are the three Grands Prix winners for their work for…
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Global News
Research estimates UK & US martech market worth $34.3bn a year – WARC and Moore Stephens
LONDON – New research assessing the current and future state of the martech industry, has found that the UK and US…
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Global News
The WARC Awards – Effective Content Strategy winners announced
GLOBAL – Campaigns for KFC Malaysia, Knorr, MS Limited Australia and Lockheed Martin have been awarded Golds in the Effective…
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Digital News
Storytelling in the Digital Age at DigiCon 2017
MANILA — The Internet Mobile and Marketing Association of the Philippines (IMMAP), the country’s premier digital marketing organization, will stage…
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Press Release
Media: WARC unveils insights from the Cannes Lions Creative Effectiveness campaigns 2017
WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered…
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Global News
WARC Media Awards 2017 – Effective Channel Integration jury named
WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Channel Integration category…
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Global News
WARC Media Awards 2017 – Effective Use of Tech jury named
LONDON – WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use…
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