Warc
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Global News
Insight: WARC report says mobile remains a resilient channel amid COVID-19 challenges
LONDON, UNITED KINGDOM — Mobile advertising, considered by 79% of UK marketing professionals to be an effective channel, continues to…
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Global News
Insight: 2020 UK adspend to drop to £21.4bn before rebounding to £25bn in 2021, AA/WARC Expenditure Report predictions
LONDON, UK – The latest Advertising Association/WARC Expenditure Report shows UK adspend is predicted to fall 15.6% year-on-year in 2020…
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Events
Awards: WARC Media Awards 2020 Effective Use of Partnerships and Sponsorships jury named
LONDON, UK – The final jury is now announced for the WARC Media Awards 2020, a free-to-enter international awards scheme…
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Global News
Insight: Mobile remains the fastest growing channel amid the pandemic
LONDON, UNITED KINGDOM — Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel,…
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Global News
Insight: Brand investment in Esports to rise to $844M this year, mobile is now the most popular gaming devices in history
LONDON, UNITED KINGDOM — Global advertising spend on e-sports is expected to rise again this year despite global recession –…
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Global News
Insight: WARC Future of Strategy report reveals key role of strategists in pandemic response
LONDON, UNITED KINGDOM — Twenty-six percent of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them…
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Events
Events: WARC Media Awards 2020 names Effective Use of Tech jury
LONDON, UK –WARC, the global authority on advertising and media effectiveness, has today named the judging panel for the Effective…
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Digital News
Insight: Social is effective in linking brand and performance marketing, WARC 2020 Effective Social Strategy Report
LONDON, UK – Social‘s role in marketing continues to evolve as it increasingly plays a role in linking brand and…
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Events
Events: WARC Media Awards 2020 Best Use of Data jury announced, executives from Direct Line Group, Choueiri Group and TSB
LONDON, UK – WARC, the global authority on advertising and media effectiveness, has today named the jury line-up for the Best…
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Global News
Insight: Cannes Lions and WARC establish a universal definition for effectiveness in new white paper
GLOBAL – Cannes Lions, powering global best practice in creativity, together with sister company WARC, the global authority on marketing…
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Global News
Intelligence: According to the latest WARC Global Ad Trends report, an advertising recession is likely
GLOBAL — With COVID-19 wreaking havoc on the global economy, international advertising service WARC has released its latest Global Ad…
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Events
Awards: WARC announces winners for Effective Innovation category, whiteGREY and Mindshare win Grand Prix
LONDON, UNITED KINGDOM – Campaigns for global brands including KFC, Nestlé, Pedigree, Tanqueray and Xbox, as well as local brands…
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Featured
Intelligence: Facts and Insights for Advertisers, The WARC Guide to Marketing in the COVID-19 Recession, Inside the Report
London, U.K. – The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like…
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