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SheCreative Network
Press Release

Brand & Business: Colenso BBDO named #2 creative agency in the world and #1 campaign in the world, in WARC Effective 100 Rankings

AUCKLAND, NEW ZEALAND — The WARC global results have been announced and Colenso BBDO has taken out two of the top spots – being named #2 creative agency in the world, and #1 campaign in the world.

WARC celebrates excellence in creativity, media, and effectiveness. The Effective 100 rankings are determined by combining the results of all global shows in strategy and effectiveness.

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The #1 most effective campaign in the world was DB Export ‘Im Drinking it for you’, which nudged out work from Goodby Silverstein & Partners San Francisco, and Ogilvy Sydney.

Says Rob Campbell, Chief Strategy Officer, “What a bloody great way to end the year. This not only celebrates the brilliant people of Colenso but also our wonderful clients who are the reason it happens. And given the #1 most effective campaign in the world is a couple singing a love song about what they can do with their other hand while holding a beer, we’re pretty chuffed we’re proving the commercial effectiveness of creative ridiculousness.”

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