ASIA-PACIFIC – SHANGHAI, CHINA, FEBRUARY 8, 2012: OMD China and NIM Advertising won an estimated US$4 million media contract for Artistry’s full digital media service in a joint pitch.
“We are happy to extend our partnership with Amway in China with Artistry’s digital media so soon in 2012 and privileged to be working with such a valued client”. She continued, “Our success demonstrates OMD’s thought leadership of leveraging digital savvy and capabilities in digital strategy, creativity and buying. We will continue to offer our innovative efforts toenable enhancing Artistry’s brand to support Amway’s business growth in China," said SiewPing Lim, CEO of OMD China.
The agreement covers digital media planning and buying including online search, display, and social media. OMD China and NIM Advertising won the contract after a competitive five-way pitch with Mindshare, MediaCom, Starcom and &C. Artistry is owned and distributed by Amway (China) Co., Limited, the Chinese entity of the direct selling company that produces high-quality consumer products available in over 80 countries.
“We are extremely pleased with the strategic partnership.” said Arlene Ang, CEO Digital, Omnicom Media Group China “OMD China is devoted to help through digital communication skills and online engagements to address the needs of a company like Amway, thereby adding value to Artistry brand.”
