SINGAPORE AND MALAYSIA, JUNE 11, 2013 – Digital Media planning solutions provider Effective Measure and the Founder Institute, a global startup accelerator, have forged a regional alliance to bolster the growth and development of the entrepreneurial technology sector in Malaysia and Singapore.
To help emerging startups in these markets meet their digital measurement needs, Effective Measure is supplying founders of the Founder institute in Malaysia and Singapore with free access to its Brand and Audience digital measurement and analytics solution. This offer is open to all selected members of the Founder Institute mentoring program for a year.
The Founder Institute is tasked to help globalize Silicon Valley innovation by spurring the growth of local startup ecosystems in promising markets around the world. It aims to provide assistance in the launch of 1,000 technology firms in more than 50 cities around the world.
Founder Institute startups can utilize the comprehensive dashboard offered by Effective Measure, which aggregates online data provided by digital assets, and in turn contributes to a heightened understanding of startups’ audience and consumer behavior across site, section and cross-platform content. Startups can also benefit from assessment of the effectiveness, both quantitative and qualitative, of advertising campaigns, as well as tablet and mobile segmentation.
Heislyc Loh, Founder Institute Malaysia, Director, said that they trust that this partnership would benefit their members in many ways, especially regarding measurable outcomes and actionable insights. Equipping the Institute’s founders with topnotch resources to get the most of their digital assets provides them with a competitive edge right from the outset. He added that Effective Measure’s insights would be invaluable as they would help them get to the next phase of growth.
Tom Hogg, Effective Measure Commercial Director – Malaysia and Singapore, said that Effective Measure is also committed to bolster the growth of the regional digital industry. The values shared by Effective Measure and the Founder Institute, he said, have brought about a partnership that provides an opportunity to provide the next generation of digital specialists with invaluable insights. Entrepreneurs will be able to capture real data that can help them consolidate business plans and revenue streams, he added.
