Gina Sim has been appointed Business Director by DDB China Group. She is to be based in Shanghai, where she will spearhead the agency’s work with New Zealand dairy firm Fonterra’s regional business, which the agency won at the end of 2012.
Sim boasts over a decade of experience working on FMCG, creative communications, and B2C marketing and branding with a range of clients that includes Estee Lauder, Proctor & Gamble and Citibank Malaysia.
Prior to joining DDB, Sim served as Managing Account Director at ACXIOM China, where she helped support client decision-making by focusing on data-driven marketing, data integration and analytics to reveal consumer insights. Sim transitioned from Creative Director with OgilvyOne in Singapore to Business Director at OgilvyOne Beijing in order to learn more about consumer behavior and the general consumer landscape in China, and to assist client businesses in boosting their online presence.
