word on creativity
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Campaign Spotlight

Campaign Spotlight: WhatsApp Follows Brazil’s Story of Community and Solidarity for Carnival in an Epic 7-Minute Spot by AlmapBBDO
SÃO PAULO, BRAZIL — WhatsApp has launched its first-ever brand campaign this February with an epic tale of rivalry and…
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Global News

Entertainment: Six Original Pilots to Premiere on HOOQ Filmmakers Guild Season Three from Singapore, Philippines and Thailand
SINGAPORE – HOOQ, Southeast Asia’s leading video-on-demand platform for emerging markets, greenlights six new pilots from the top screenplays from the…
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Press Release

Brand & Business: McDonald’s Adds Books as A New Option to Every Happy Meal with New ‘Happy Meal Readers’ Program
MANILA, PHILIPPINES – Making way for families to have more fun bonding moments together, McDonald’s is launching the Happy Meal…
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Campaign Spotlight

Campaign Spotlight: KFC Commemorates a Visit From Kanye West and Kim Kardashian with a Plaque Organized by Sid Lee Paris
PARIS, FRANCE – Early Thursday morning, France woke up to an incredible video of Kim Kardashian herself had posted a…
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Events

Graphika 2020: Careful Observations, Remixing Creativity, and the Pressures of Perfection – The Value of Repetition in Day Two of Graphika
MANILA, PHILIPPINES – Graphika Manila, now rebranded as Graphika 2020, has never failed to impress. Every year, its set of…
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Events

Events: ABS-CBN Philharmonic Orchestra Performs Live to Film at Star Wars: A New Hope in Concert by Concepts
MANILA, PHILIPPINES – Concepts will present the Star Wars: A New Hope In Concert featuring screenings of the complete film…
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Press Release

Brand & Business: The Road to Cannes for Filipino Filmmakers Begins with a Vertical Short Film through Nespresso Talents 2020
MANILA, PHILIPPINES – A story of how one small deed can be a catalyst for change, shot in vertical format:…
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Campaign Spotlight

Sustainability: Asian Food Network Puts Plastic in their Recipes to Highlight the “Plastic Diet” with Grey Malaysia and WWF
KUALA LUMPUR, MALAYSIA – Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers…
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Global News

People: Kate Hyewon Oh Steps Down as Chief Creative Officer and Executive Creative Director at Cheil Worldwide HQ
SEOUL, KOREA – Kate Hyewon Oh, Chief Creative Officer and Executive Creative Director of Cheil Worldwide (HQ) has stepped down…
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Events

APAC Tambuli 2020: Theme Revealed for This Year’s Awards, with a Special Focus on Creating Experiences for Consumers As Humans
MANILA, PHILIPPINES – The annual advertising awards show that celebrates creative and effective brands with purpose, the Asia Pacific Tambuli…
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Philippine News

Travel: AirAsia Supports Department of Tourism’s Commitment to Encourage Domestic Tourism with Travel Deals
MANILA, PHILIPPINES – In support of the Department of Tourism’s push for a livelier domestic tourism, AirAsia is announcing 30%…
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Digital News

Digital: Social Media Ushers in the Unique Phenomenon of “Digital Bayanihan”, with the Support of SMART Communications
MANILA, PHILIPPINES – When Taal Volcano erupted last month, it set social media on fire. It hogged the headlines for…
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Press Release

Intelligence: Wunderman Thompson Intelligence Identifies Generation Z’s Behaviors and Attitudes in Latest Report
SINGAPORE – While Asia remains the world’s fastest growing region, this part of the world is experiencing geopolitical shifts, trade…
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