WPP
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Campaign Spotlight
Rewind Romance: Coke Studio brings back the OG love gesture with mixtape
MUMBAI, INDIA – Once upon a time, love wasn’t measured in likes or DMs. It was woven into the little things—handwritten…
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Campaign Spotlight
WPP & Amazon Music join forces in fighting cancer in new ‘Louder Than Cancer’ playlist
LONDON, ENGLAND – Amazon Music and creative agency WPP unveiled “Louder Than Cancer,” a new groundbreaking initiative that unites top…
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New Business
GroupM wins L’Oréal Korea account for media planning and buying
SEOUL, SOUTH KOREA — GroupM, WPP’s media investment group, has been appointed by L’Oréal Korea as its media planning and…
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People
GroupM announces leadership changes in Asia Pacific with new Growth, Client and Strategy Leads
SINGAPORE — GroupM, WPP’s media investment group, announced a series of leadership changes to accelerate business growth and further the…
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New Business
WPP’s Onefluence secures major win with L’Oréal Vietnam
HO CHI MINH CITY, VIETNAM — WPP’s Onefluence has been appointed as the full-service influencer marketing agency for L’Oréal Vietnam with…
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Campaign Spotlight
Coca-Cola underscores the power of connection through hugs in Paris 2024 campaign via Ogilvy
SHANGHAI, CHINA — In celebration of the Olympic Games Paris 2024, Coca-Cola has launched a multi-touchpoint online and offline campaign themed…
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Insight
David Guerrero shares his thoughts on Elon Musk and WPP’s ‘Exploring the New Frontiers of Innovation’ session
CANNES, FRANCE — BBDO Guerrero Creative Chairman David Guerrero shared his thoughts with adobo Magazine on an exclusive piece on…
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Awards News
Cannes Lions 2024 honors WPP as Creative Company of the Year
CANNES, FRANCE — The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for…
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Events
Elon Musk to join this year’s Cannes Lions at an interview session with WPP CEO Mark Read
PARIS, FRANCE — WPP has confirmed that Elon Musk, Chief Technology Officer of X, will speak at its Cannes Lions seminar.The…
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Featured
A dating app makes its way to a battleground, a procrastinator spits out balloons, and more of this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Campaign Spotlight
WPP agencies pull out all the stops at the Super Bowl with these star-studded and memorable campaigns
LAS VEGAS, USA — Around 123.4 million people tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers…
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Awards News
LIA 2023 crowns industry leaders with global and regional Of The Year awards
NEW YORK USA — The London International Awards (LIA), one of the world’s most prestigious Global Award Shows, has revealed…
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New Business
WPP reveals merger of Wunderman Thompson and VMLY&R, unveiling VML as industry’s largest creative company
LONDON, UK — Global creative network WPP has announced a major evolution in its offering to clients with the merger…
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