WPP
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Brand & Business
WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands
WPP Enterprise Solutions, the global business transformation operating unit of WPP, today announced it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). The agreement accelerates how enterprise brands close the gap…
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Awards News
WPP launches HEX, creating a new kind of talent pipeline designed for the AI era
WPP announced the launch of HEX, the company’s frontier studio built for the era of AI. Comprising of approximately 50…
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Awards News
WPP makes it a magnificent seven in Cannes
For the seventh year in succession, WPP has been named the world’s most creative parent company at the Cannes Lions…
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Brand & Business
WPP secures expanded global creative and production remit for Henkel Consumer Brands
WPP today announced it has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic…
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People
WPP names Anne-Isabelle Choueiri as Chief Transformation Officer
In this newly created role, Anne-Isabelle will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP’s…
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Technology
WPP integrates Google Earth AI to redefine real world marketing intelligence
Following the expansion of its Cloud and AI partnership with Google in October 2025, WPP has become one of the…
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People
WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer
WPP today announced the appointment of Anne-Isabelle Choueiri as Chief Transformation Officer. In this newly created role, Anne-Isabelle will be…
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Events
WPP’s Eric Monnet reveals why the best work starts in the shadows
In the creative industry, a shadow army stands behind some of the most successful work — moving through award shows…
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Brand & Business
WPP tops WARC Creative 100 for the fourth straight year
GLOBAL – For a fourth consecutive year, WPP has been named the most creative company on WARC’s 2026 Creative 100…
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Brand & Business
WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief…
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Events
ADFEST 2026 presents sessions from Connect The Dots, GUT, WPP London, Casual to expand understanding on what’s possible
PATTAYA, THAILAND – The next breakthrough in production. A new guide for creative excellence. The next-gen KPI. The human tool…
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Brand & Business
WPP unveils Agent Hub, scaling human creativity through agentic AI
LAS VEGAS, USA — WPP today announces the launch of Agent Hub on its AI platform for marketing, WPP Open.…
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Brand & Business
Elav Horwitz steps into newly created innovation role at WPP
GLOBAL – WPP today announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a new role created…
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