ASIA-PACIFIC – BEIJING, CHINA, DECEMBER 2010 – Ogilvy Financial, a specialized financial communications, investor relations, transactional support and crisis management discipline under Ogilvy Public Relations Worldwide/Beijing, was involved in the U.S. IPO of the largest privately owned film distributor in China, Bona Film Group Limited (“Bona”). On December 9, Bona listed on the NASDAQ in New York under the ticker symbol “BONA.”
Ogilvy Financial provided strategic counsel and corporate communications consulting in Beijing, Hong Kong and New York tailored to the global investment community, as well as IPO and corporate positioning counsel. Public relations counsel included creation of Bona’s corporate and IR websites, roadshow video production and international media strategy and outreach.
Ogilvy Financial/Beijing has advised more than 20 Chinese companies conducting U.S. IPOs on the NASDAQ and NYSE. This is the sixth U.S. IPO of a Chinese company for Ogilvy Financial this year. Previous IPO clients included JinkoSolar (alternative energy, solar), HiSoft Technology (IT outsourcing), AutoNavi (digital mapping and location-based solutions), Ambow Education (education and career enhancement services), and Mecox Lane (retail, e-commerce).
