Yves Saint Laurent
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Campaign Spotlight
L’Oréal and BETC Corporate launch “Join the Refill Movement” – Chic activism to rethink beauty
PARIS, FRANCE – L’Oréal, the global leader in beauty, unveils its first worldwide multi-brand, multi-category campaign: “Join the Refill Movement”, created…
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Campaign Spotlight
Campaign Spotlight: Yves Saint Laurent Beaute makes daring step into web3
LONDON, UK — Always committed to pioneering change, YSL Beauté opens a whole new way of exploring and connecting its…
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Campaign Spotlight
Campaign Spotlight: ‘Abuse is Not Love’, BETC Etoile Rouge accompanies YSL Beauty in its fight against Violence
PARIS, FRANCE – According to the United Nations, a woman is killed by their partner every three days in the…
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Campaign Spotlight
Campaign Spotlight: Yves Saint Laurent Beauté and BETC Etoile Rouge collaborate with Lenny Kravitz for new Y Parfum
PARIS, FRANCE – For this new chapter, Y perfume for men asks a crucial question: WHY NOT? It encourages us to…
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Campaign Spotlight
Yves Saint Laurent Beauté unveils new ‘Get a shock’ film by BETC Luxe and BETC Pop
PARIS – For the first time, Yves Saint Laurent Beauté advertises the launch of its new mascara line, The Shock,…
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