ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, MAY 4, 2011 – Havas Media’s media agency Trapper MPG and digital agency Media Contacts have been appointed by Iskandar Regional Development Authority as digital AOR for the Iskandar Malaysia brand following an RFP exercise in March 2011.
The appointment, which covers Strategic Planning, Digital Media Planning and Buying and Search Engine Marketing, is effective immediately.
Says K. Sivanathan, CEO of Trapper MPG, “We have been acting on a project basis planning and implementing integrated communications for Iskandar Regional Development Authority for a while now. This development serves to further solidify our relationship on this prestigious piece of business. The brief is multi tiered – attracting institutional and retail investors to the multitude of opportunities available, attracting top talent to work and live in Iskandar Malaysia and most importantly positioning the region as a strong and sustainable metropolis of international standing.”
Dinesh Sandhu, country director of Media Contacts Malaysia, comments, “Digital strategy and media is the cornerstone of Iskandar Malaysia’s game plan to compete with Asia’s top investment, tourist and work-life destinations. Media Contacts have crafted an integrated digital startegy that utilizes all facets of the digital mix. It’s great to have a Client team that appreciates the multi layered digital approach needed to achieve Iskandar Malaysia’s objectives.”
