ASIA-PACIFIC – VIETNAM, AUGUST 16, 2013 – French liquor company Remy Martin has appointed Y&R Vietnam and Y&R Group’s digital agency VML Qais Singapore as its digital agency of record.
Y&R Vietnam and VML Qais will work on projects such as master brand website http://www.tinhthannhanma.com (Centaur Spirit) and activation site for Rémy Martin’s sponsorship of the Cannes Film Festival.
"Y&R and VML Qais showed an in-depth understanding of our market and category as well as wonderful creative prowess that can be hard to find in Vietnam’s chaotic digital environment," commented Rémy Cointreau, marketing manager, Indochina Timen Swijtink.
Y&R Vietnam CEO Matthew Collier said: "Rémy Martin’s desire to increase their presence across the digital landscape drove their search to find the best partner in market. It is an honor to be appointed by such a prestigious brand and, in conjunction with VML Qais Singapore, we’re looking forward to building the brand’s footprint over the months and years to come."
“Partnering with Y&R Vietnam from our regional hub in Singapore has been a rewarding experience, both in terms of being named digital AOR, and having seen the exciting potential for digitally-led marketing in Vietnam,” added Tripti Lochan, CEO of VML Qais.
