The Magazine
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Mobile Trends 2017
Zenith’s 2017 study Mobile Advertising Forecasts plots the rise to preeminence of mobile devices and implores a mobile first strategy…
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Measuring Our Creative Hidden Wealth
“You can’t manage what you don’t measure.” This is one of the oldest and yet most powerful mantras of business…
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Vgrafiks practices brutalism
“Ironically anti-design, laced with innuendo, ultimately sublime: The satirical Vgrafiks 2.0—Vigi for short—website draws you in like some exquisite whore…
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From Colombia With Love: Carlos Camacho on his transition from ECD of MullenLowe Vietnam to ECD of J. Walter Thompson Shanghai
It is not often that Latin American agency creatives undertake a career in Asia. Colombian Carlos Camacho tell us what…
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La La Land proves the movie musical is alive and well
Andrew Paredes reviews La La Land, a musical that harkens back to the golden era of Hollywood and directed by…
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116 Creative Cities, One Global Creative Community by Paolo Mercado
UNESCO Creative Cities Network, which Philippine city will make the list? The UNESCO Creative Cities Network (UCCN) was created in…
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From grocery items to smartphones
by Zean Villongco Samsung, one of the biggest names in smartphones started off with a very different inventory. So what…
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Virtually Alive: The New York Times then and now
by Rome Jorge The New York Times has shown the way how print can survive the digital era. People have…
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Resourcing for digital demand: Is it time to take on a Digital Department and a Chief Technology Officer?
by Jamie Tolentino With companies feeling the demand to go digital, it is only practical that companies invest in the…
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Impassioned
by Monchito Nocon One fine afternoon, adobo magazine gathered three of the most active film producers today― Moira Lang, Krisma…
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Adapting Content for Digital by Jamie Tolentino
Selling your own content is the challenge when anyone can publish. For content marketers, the phrase ‘content is king’ is…
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Data and Creativity
Eric Cruz, ECD of AKQA China, delves into the depths of how digital pushes and deepens the creative challenge. Interview…
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World as a Playground: Cebu Pacific’s head office perfectly reflects the airline’s persona
The long table of the board room overlooking the runway and its parked jetliners is, quite literally, a giant board…
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