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SheCreative Network

ADOBO LIVE: Leo Burnett ECD Raoul Panes on investing in Young Creatives

As the third generation of Young Creatives prepare for the 2010 Kidlat shootout, it helps to remember why it’s important to expose our young ones to creative competitions, both here and abroad. At the benefit screening of Raymond Red’s "Himpapawid" last month, we caught up with Leo Burnett ECD Raoul Panes, who represented the Creative Guild of the Philippines. He talked about this rare opportunity to field two teams in the Young Lions in Cannes, France this June, and what the Guild is doing to raise funds for them. How much money they needed, Panes kept close to his chest, but we estimate to be about Php 500,000 per pair. Clearly, the Creative Guild has its job cut out.

 

 

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