Notice anything different in today’s Philippine Star?
The news daily’s Wednesday, November 25 issue is the thickest of all national dailies, featuring eight lifestyle sections and two supplements. From its average 70-plus pages, today’s issue is 25% more, reaching 100 pages.
The best news yet, today’s issue saw an increase of about 40% in advertising revenue, earning PhP11M from the Philippine Star’s PhP6-7M average.
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“There was nothing special about today’s issue. It’s just a good day,” said Lucien Dy-Tioco, Philippine Star vice-president for advertising.
