AMP adds Antonov drink brands to its Ginebra San Miguel Group portfolio

PHILIPPINES, NOVEMBER 19, 2010 – AMP/amon + maneze Advertising has won the Antonov Vodka & Antonov Mixed Drink brands in a one-on-one pitch against incumbent agency Campaigns & Grey. According to AMP CEO and Chief Creative Officer John Amon, the pitch covers a tri-media campaign in 2011 for the alcoholic drink brand, which belongs to the Ginebra San Miguel Group.

The appointment comes at the heels of the successful launch of the Magnolia Lifedrink, another Ginebra San Miguel brand handled by the agency.



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