GLOBAL – SOUTH AFRICA, OCTOBER 29, 2012 – Effective Measure has appointed Alan Morrissey as country managing director in South Africa, effective November 1.
Morrissey is taking over the position from Francois Vorster, to lead efforts in increasing awareness and adoption of Effective Measure’s research and planning solutions throughout South Africa.
He counts eight years of digital media experience in the UK, Ireland and EMEA markets. His particular area of expertise is in online business intelligence, research and web analytics.
Morrissey is coming from United Kingdom’s auditing bureau ABC UK, where he was senior sales and account manager. He was responsible for auditing digital across web, mobile, apps, email and ad serving and print media to industry agreed standards.
Brendon Ogilvy, Effective Measure regional MD – MEA, said, “Having a strong local presence in South Africa is vital for Effective Measure as we are committed to providing relevant, highly targeted data and in-depth local market support for our growing client base. Alan brings a highly sought after pool of knowledge in the online sector and an intimate knowledge of growing markets which will help to guide our growth in the region."
