Philippine News

‘Icons and an auction’ raises over P300,000 for Creative Guild

MANILA – Pre-loved and rare items from advertising icons put up for auction fetched the Creative Guild over P300,000, as revealed by Guild president Merlee Jayme.

“From zero in the bank, we were able to raise P385,506!” Jayme said in a post on the Creative Guild Facebook page

According to Jayme, the earnings will go to activities for next year’s Kidlat Awards and Raw School.


Rarities such as Emily Abrera’s first Lamy pen, the late Minyong Ordonez’s bike helmet, and Marlon Rivera’s Herman Miller office chair were among the items that were  made available for bidding in the silent auction.

The event, held at URBN Bar and Kitchen on November 25, was hosted by Randy Aquino and Ronald Barreiro.

Apart from the auction, there was also a tribute to Ordonez, who passed away earlier in the month. 

As Jayme shared, a video compilation of the advertising legend’s ads was played, while Ordonez’s family spoke and shared how he was preparing for the auction a week before he died.

“This event was more than just raising funds, it was a rare moment when the whole creative community: young and old, was united to keep the Creative Guild alive,” Jayme said.

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