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SheCreative Network

Axe to host app developer conference in New York

GLOBAL – SEPTEMBER 2011:  Unilever and AXE have partnered with Shelly Palmer to create AXE App Day 2011, the first-ever developer day staged by a brand.  Attendees will include world-class developers, representatives from Unilever and the AXE brand, and teams from platforms like Facebook, Google, Microsoft, Apple and Sony.
 
The exclusive, invitation-only hybrid developer conference, training seminar and networking day will engage the world’s best developers to design and test ideas and innovations around Unilever’s AXE brand on October 11, 2011 at a secret location in New York City.
 
Through AXE App Day 2011, AXE will test innovative ways to collaborate with the creative and developer communities.
 
AXE App Day 2011 will include  a series of Case Study presentations by world-class developers, a complete overview of the technical specifications, a moderated “idea jam”  and breakout sessions with key developers. There will be an awards presentation for the best ideas at the end of the day.
 
To request an invitation, visit www.theaxeeffect.com/appday.
 

 

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