“’Shubho’ is the ideal candidate for this important role. He is highly experienced, not only owing to his years spent at top agencies, but also because he has held numerous leadership positions in creative, strategic planning, activation and management. With his diverse background, he is the best candidate to lead our agency to deliver integrated solutions that help our clients succeed,” said Digby Richards, CEO, Bates 141 Asia Pacific.
“I’m looking forward to working alongside ECD Hendra Lesmono and the team to continue the success story of Bates 141 and the mission of creating change for our clients’ brands and businesses,” said Shubho.
Shubho counts top multinational and local brands in his client experience including HSBC, Ford, Unilever, Shell, Mazda, Nokia, Hero Honda, Extra Joss, etc.
Shubho hails from JWT Indonesia, where he held the position of General Manager since the beginning of 2008. As GM, he was in charge of operations at JWT. At the same time, Shubho was also leader of strategic planning and account service. Shubho joined JWT in 2006 as strategic planning director.
Prior to JWT, Shubho worked at Result-McCann India as National Creative Director from 2005 to 2006. Shubho originally joined McCann-Erickson in 1992, where he worked on a varied portfolio of multinational and local brands and rose to become head of the creative team at Result McCann (direct marketing and activation). He then moved to JWT and TBWA in India.
Life in advertising began as a trainee copywriter at Ogilvy & Mather. A Masters degree in Economics, a brief flirtation with journalism, research on Chaos Theory and teaching are some of the other things that Shubho has dabbled in.
