G2 Jakarta is PT Bank Barclays Indonesia AOR

Grey Group Indonesia’s activation marketing arm, G2 Jakarta is appointed PT Bank Barclays Indonesia agency of record to manage out-of-home commercial broadcasting on the bank’s IPTV LED screens across all its branches. The project covers operations, content management and activation.

The win follows a pitch against OMG (part of Octocom) and Saka Infosa. The incumbent agency was McCann.
Barclays is a new client for Grey Group Indonesia, which has a total offering including Grey Jakarta (brand advertising) in addition to G2 Jakarta (activation marketing).

Grey Group Indonesia, led by President Director Agus Sudradjat, grew in 2009 with key account wins by G2 Jakarta.  CIMB Niaga (one of Indonesia’s largest banks), GlaxoSmithKline’s Panadol and Bank Mandiri’s credit card business, included. 


Wins by Grey Jakarta include PT. Jamsostek Persero (social security organisation), Avena (cooking oil) and Mayora (one of Indonesia’s largest food companies).

Most recently, Grey Jakarta picked up a Silver for World Ocean Conference 2009 at Indonesia’s biggest award show, Citra Pariwara.

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