Tokyo – Beacon Communications announced today, the appointment of Gavin Cranston, formerly from BBDO / Proximity China, to the newly-created role of Head of Digital Communications for the agency. Beacon currently houses end-to-end digital capabilities, including media; the new role will see Cranston bringing digital media planning closer to the creative process, bolstering the agency’s growth in the quality of digital output, process and in turn business.
Said Jarek Ziebinski, President Leo Burnett & Arc Asia Pacific, “Beacon is one of our digital centers of excellence in Asia Pacific as well as globally. As digital is the key pillar of growth for the Leo Burnett Group we want to make sure that we have the best talent on our team. We expect Gavin Cranston to make a difference which our team clients and prospects will appreciate.”
Nicolas Menat, President of Beacon Communications said, “Gavin’s role with us is really about initiating, creating, and managing the complete digital services Beacon will provide in the future, connecting target planning, media planning, creative, design, and production together. He will be leading new business opportunities as well as evolving the current client’s digital services, mainly on Philip Morris and P&G.”
Menat continued,” We have many multi-award winning talents in our agency, our work for Nike for example, is best bar none, on global standards. But we needed a leader to lead and maximize the potential of our digital team; with his extensive digital experience spanning creative to media planning to strategy and management, Gavin is well placed to help us build this team and grow our digital business further.”
